12 Ways Mobile Apps Enhance Business Growth
The survival and sustainability of any business in this digital era hinges on the ability of the business owner to continually seek innovative ways to keep up with the competitive market. Integrating mobile apps into business marketing strategies has proven to be a game changer for many business owners and has helped to reshape customer experiences. Mobile apps cover almost everything: shopping, travel, keeping fit, games, entertainment, and much more. In this article, we’ll present 17 ways mobile apps enhance business growth.
People use mobile apps on smartphones for various purposes—online shopping, surfing, playing games, etc. In 2023 alone, it was estimated that American users spent over 200 billion hours on mobile apps, and this number keeps increasing rapidly. The simple implication of this stat is that mobile apps offer a wider reach. As more people glue their eyes to their smartphones, savvy businesses are seeing golden chances to reach out through mobile apps.
12 Ways Mobile Apps Enhance Business Growth
1. New Target Audience
Due to enhanced visibility and enhanced user experience, mobile apps can attract new audiences and encourage them to engage and shop with your brand. Some studies report that businesses have witnessed a whopping increase in the number of online orders, in the year they launched their apps.
While some of these orders were placed from existing customers, it was also noticed that these businesses were able to acquire new customers with the help of an app. I’ll leave you to imagine how an app can play a role of a loyalty program!
Mobile apps are more accessible, faster, and more personalized, thereby showing the tendency foe users to prefer shopping on mobile apps than websites.
2. Enhanced Accessibility
With mobile apps, customers can have unhindered access to your products and services. Round-the-clock access to your business can promote customer engagement with your products and services from any location around the world. The result? More revenue!
Mobile apps transcend time, allowing seamless browsing, product discovery, and purchasing irrespective of the hour. However, there is a restriction on traditional brick and wall setting. The convenience of a mobile app is extremely valuable to customers. It allows them to take advantage of the availability of your resources frequently. Applications for businesses smooth things out more than websites, weaving in custom messages and stuff that hits right at what you’re into and how you click around.
3. Lower Operational Costs
One of the most outstanding functions of mobile apps for any business setting is their ability to manage the daily operations of the business effectively. If these happens, the direct effect is a reduction in the operational cost! It will save you the stress of keeping pile of manual papers, tracking transactions, recording receipts, etc.
If you simply choose to use your mobile app for all your day-to-day operations, including managing orders, recording e-receipts and communicating with your customers and staff members, you can cut down on a substantial amount of budget.
4. Increased Revenue
With increased visibility, new audience, and improved engagement, you are sure to make more money. This revenue generation can come in diverse forms: in-app purchases, subscription models, or targeted advertising.
Most businesses are based on subscription model and this model can give room for free trial of their mobile apps. This will promise a higher conversion rate. If the customers like your service/product, they are certainly coming back to subscribe for the app.
5. Decision Making
Mobile apps collect valuable data related to the customer’s behaviour and purchasing pattern. This data may be useful to the business owner in making decisions that will affect the overall performance of the business.
Recommended: Effective Marketing Strategies for Sustainable Business Growth
6. Increase Shopping Frequency
In business, it is said that one of the most difficult tasks to do is to sell your product to a new customer. It’s probably the most expensive thing to do, too. Businesses now push to avoid one time customers, that is, customers who purchase only once from their stores. One of the surest ways to increase the frequency of purchases by a customer is to use a mobile app.
With a mobile app, you are providing a more convenient way for customers to shop more, especially when you don’t have a physical store all over the place. In today’s world, people like to shop in places that are more accessible to them. It is imperative, then, that you provide platforms where customers can shop effortlessly.
7. Improved Customer Engagement
One of the ways mobile apps have enhanced business growth is their ability to enhance customer engagement. Mobile apps developed with a positive user experience have the tendency to foster brand loyalty and retain customers. It is often said in business that it is easier to retain an existing customer than to attract a new one.
Plus, integrating mobile apps with social networking sites, such as Twitter, Facebook, Instagram, etc., could add some extra customer engagement to a business marketing strategy. That’s because mobile apps offer a direct channel for customers to interact with the product and allow these audiences to stay connected, thus fostering brand loyalty and customer retention.
Some of the special features in mobile apps that make for this exciting experience are push notifications, personalized content, and seamless user interfaces, which contribute to creating a more intimate and interactive relationship with the audience.
8. Competitive Edge
When websites were the craze, the objective was a web presence that offered users the ease of interaction from the comforts of home. Now that we are in the app era, the objective has shifted. Mobile apps have emerged as powerful tools for businesses seeking to gain a competitive edge in the marketplace.
These applications offer a myriad of benefits that differentiate businesses from their competitors, enabling them to enhance customer experience, increase accessibility, gain new audiences, and drive growth. Importantly, businesses that offer unique features or experiences are likely to outshine competitors with less user-friendly interfaces, ultimately gaining a competitive edge.
9. Wider Reach
The strategic impact of mobile apps extends beyond geographical boundaries. With a well-designed app, businesses can reach a global audience, breaking down traditional barriers. This expanded reach opens new markets and opportunities, allowing companies to scale their operations and diversify their customer base. Moreover, the 24/7 accessibility of mobile apps ensures that businesses are always within reach of their customers, irrespective of time zones or physical locations.
10. Offer Data Security
There is more reliance on online marketing today than ever before, thanks to innovations and technologies. People opt for platforms that offer convenience without any risk. Rightly so, mobile apps, unlike other random websites, offer data security. Most mobile apps are able to store customer’s data securely. Because of this, customer’s are comfortable making purchases and transactions without worrying.
11. Strengthens Customer Relationships
According to reports, the majority of people are now opting for online shopping due to convenience. Interestingly, most of this online shopping and trading is done with mobile apps. The reason is simple: mobile apps promise almost instant delivery of what you need!
12. Boost Brand Awareness
One of the ways to improve your brand’s visibility is to invest in a mobile app. Have you considered what would happen to your business if one-tenth of the people who use mobile apps were aware of the products and services you offer? Your guess is as good as mine!
With a well-developed and well-designed mobile app, you can showcase how the products and services you render will meet the needs of people.
Conclusion
The survival and sustainability of any business in this digital era hinges on the ability of the business owner to continually seek innovative ways to keep up with the competitive market. Integrating mobile apps into business marketing strategies has proven to be a game changer for many business owners and has helped to reshape customer experiences
