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The survival and sustainability of any business in this digital era hinges on the ability of the business owner to continually seek innovative ways to keep up with the competitive market. Integrating mobile apps into business marketing strategies has proven to be a game changer for many business owners and has helped to reshape customer…

The aim of every organization selling any product is to reach a greater customer base in order to maximize profit and ensure business sustainability. In most cases, these customers are new and may not be aware that such an organization offers the services needed. Marketing strategies, therefore, have become a very important tool most companies…